The client list for branding agency Adrienne Weiss Corp is beyond impressive–Baskin Robbins, Lyfe Cafe, California Pizza Kitchen, and Build-A-Bear to just name a few. They wanted to redesign their site to show off case studies from their body of work and convey how they approach each client differently. We used infinite scroll and animated GIFs to add motion to the homepage and a clean white background so the work popped.
Youngblood Harris is an Oakland-based dog trainer who requested a site that would promote his services while staying within a tight budget. He wanted the site to have a slightly gritty look, with a textured background and distressed fonts to evoke his personal style. We also added a dynamic contact form so prospective clients could provide detailed information about their needs for that essential first contact. A nice example of a quick-and-dirty site delivered at a low cost.
James Kugel was the Starr Professor of Hebrew Literature of Harvard University for more than 21 years. He’s known as one of the foremost living scholars of Jewish history–over his career, he has written more than 80 research articles and 15 books. We created a site that reflected his vast body of work, and included video of different talks James has given around the world. His Weekly Torah Reading and Bible Q&A sections allows him to interact with many of his readers.
Today, I launched the site for Jennifer Chambers, a Los Angeles-based director and actor. The site promotes Jennifer’s past work while inviting people to submit new projects for her theatrical production company, Wilder Theatrics. She had great photography from past productions, which I ran full screen to evoke the atmosphere of her onstage performances.
I am *beyond* thrilled to announce the ecommerce launch of ashandames.com. Although I didn’t design the site (that was NY’s King & Partners, who has designed sites for Victoria Beckham, Mario Testino and Phillip Lim), I did (with my team) design the lookbook, invites, business cards, misc. other collateral and handle site production. I even wrote some of the copy. Beyoncé was snapped wearing some of their pieces, which should tell you everything you need to know about how I feel about this company and brand. Such a joy to work with inspiring women like founders Trisha and Amy!
Designing for mobile devices is becoming a really big part of what I do these days. Here is the mobile version of the reformingindy.com site I built a few years ago that just launched.
Clients of this Indianapolis-based Pilates and fitness studio can book classes, check the schedule, and view the site all in a mobile-friendly format. Best part is that the design is still evocative of the desktop version, just optimized for mobile.
I am a speaker at the Chicago Writer’s Conference at 3pm on Saturday, October 25. Click here to access my PowerPoint presentation as a PDF. Please feel free to reach out with any questions!
I redesigned the site for landmark Chicago restaurant, Russian Tea Time, two years ago. They recently launched their own line of tea (which was already popular in the restaurant), so we modified their site to support ecommerce to sell nationwide. My husband designed the tins and shot them–I took care of the site integration.
For years, Atlanta’s Studio Lotus has wanted to do a blog curated by their Pilates staff to help add another dimension to their studio and provide useful information for clients to take with them outside the studio. Today, we finally launched their blog, including instructor interviews, video tips, and Facebook/Instagram integration. I look forward to watching this blog grow!
The site I designed for Falconer Elementary–a technology magnet school in Chicago–launched last week. We started by streamlining the homepage–balancing out a photographic slider with an interactive calendar, news and announcements, and clear navigation. We integrated Google Translate into the footer so the site can easily be translated into five different languages to meet the diverse demographic.
We aimed to make the site a useful tool for parents, students and teachers, pulling out resources in the navigation for each group. To improve communication between the school and its families, we integrated social media and brought in email newsletters.
