All posts by admin

Author Mike Adamick

I recently redesigned the site for best-selling author Mike Adamick, in advance of the publication of his newest book, Raising Empowered Daughters: A Dad to Dad Guide. Promoted as a “fists-up handbook for helping dads help their daughters resist the patriarchy” this book focuses on how dads can raise girls in the modern world who won’t settle for second-class citizenship.

Mike wanted a clean, minimal site which promoted his new book, while referencing the other books he’s written. Absolutely loved working with him.

Mike Adamick

McCraw Propane

I worked with the Chicago-based team at SM Resources to create the site for Texas-based energy company, McCraw Propane. The site was designed to address the needs of both business and residential customers, and serve as an educational resource for propane use and safety.

The biggest challenge was taking a *lot* of information (the site is more than 70 pages) and making it easy to navigate for the various audiences this company serves. We used both keyword and category search as part of the navigation and integrated third-party systems to make managing customer accounts easy.

McCraw Propane

Love, Amy

I can’t believe how long I’ve been lucky enough to work with Amy Menken Nobile and Trisha Ashworth. About 12 years ago, I created a site supporting their best-selling books on parenting and marriage. Later, I was brought in to design collateral and manage the site for jewelry business ASH + AMES. Last year, I designed a site for their latest book, Just When You’re Comfortable in Your Skin, It Starts to Sag.

Amy’s latest solo venture is Love, Amy, a full-service dating concierge service for busy singles frustrated by the complicated world of modern dating. (One client calls Amy her “Dating Fairy Godmother.)

I aimed to create a friendly site for Amy which showcases her warmth and personal touch. Loveamy.co details Amy’s services, demystifies her unique process, and integrates her Instagram feed.  ❤️
Love, Amy

Fight Like a Mother

Really, really, really excited about this site launch as gun reform is an issue dear to my heart. Shannon Watts is the founder of Moms Demand Action for Gun Sense in America the leading force for gun violence prevention, with chapters in all 50 states. Moms Demand started humbly with a Facebook group Shannon created to connect parents following the tragic shooting at Sandy Hook Elementary.

Her book, Fight Like a Mother, is part manifesto, part memoir, part manual for changing the world. In it, she explains how to go from amateur activist to have real impact in your community and beyond. I designed the site to promote the book’s launch and give readers a preview.

Fight Like a Mother

AI Pulse

The UCLA School of Law recently received a grant to study societal and legal changes related to the rapidly changing field of artificial intelligence. They hired me to build the corresponding site—AI Pulse—which invites legal AI scholars from around the country to share research regarding these issues.

They wanted the site to be clean, direct, and engaging, with minimal imagery. The posts are well-documented using footnotes and are available for export as PDF. The content also needed to be easy to search both by category and keyword. We also created the logo to integrate with their mission.

AI Pulse

The Monacelli Press

The Monacelli Press is a Manhattan-based publisher of illustrated books on architecture, fine art, interior design, landscape architecture, photography, fashion and design.

Our task was twofold. First, Monacelli wanted to significantly modernize the site design, allowing the stunning artwork from the books to drive the site’s look and feel. Secondly, they wanted us to connect the book data with Penguin/RandomHouse via API so content would dynamically import into the site daily. Also, we needed to make each book available for purchase from one of five sites.

Shawn Hazen created the design, and I handled project management, development, and site build. (People frequently ask how often we work together, and on this project we did.) We really love the result, which is due largely to the guidance and patience of the Monacelli team (particularly Alan Rapp and Jaime Nelson Noven).

The Monacelli Press

Julia Sweeney Redesign

I have been very lucky to have worked with actress and comedian Julia Sweeney for several years. We recently redesigned her site to reflect the exciting new projects she’s working on. In March, you can find her playing Aidy Bryant’s mother on the new Hulu show, Shrill. And when she’s not filming, she performs solo shows around the country.

We used some of the fantastic photography taken at Chicago’s The Second City theater for the redesign and integrated video and an dynamic events page where you can browse upcoming shows and buy tickets.

Julia Sweeney

Karen Wickre

Karen Wickre is a former Google exec, editorial director or Twitter, and self-described introvert. Her upcoming book, Taking the Work Out of Networking, offers advice to introverts for connecting in an extroverted world.

To coincide with the book’s publication, Karen wanted a site to not only promote her new book, but to showcase her writing, experience, and available services. Aesthetically clean the site gets straight to the point in both design and content.

Karen Wickre

Rowboat Wood

I recently designed the site for Rowboat Wood. A Seattle-based artist, Emma Catherine Potter’s work is unique, meticulously crafted, and utterly stunning. Each piece is tooled by hand from reclaimed and rare wood, alternating colored stains with the beauty of natural wood. Of course I have my own piece, which perfectly suits our woodsy, PNW home.

Rowboat Wood