Process + Team

I can and usually do handle every part of the process within my internal team, except for the programming. (It’s my belief that if you are a good programmer, code needs to be your exclusive focus.) Working with my group of trusted programmers (many of whom I’ve worked with for more than eight years) allows me to focus on all other parts of the process. This includes: wireframing, project management, design, template building, site build, site launch, marketing, social media, search engine optimization and copyediting.

My model is that of a virtual company—I pull in whomever I need for the project’s needs so I don’t carry the overhead for jobs that don’t demand it. I have two assistants who help me manage projects and build sites. And I have specialists whom I contract with in search engine optimization, Google Adwords, marketing, and more. Meet them below.

Lori Culwell
Lori Culwell, founder and president of Get Creative, has worked on some of the best-known websites in the world. She served as writer and content manager for several startups in San Francisco, a content strategist and usability specialist for US Web/CKS, where she consulted on sites for Apple Computer, Sega, Harley-Davidson, Mattel, and Sun Microsystems. In 2001, she began consulting for Johnson & Johnson, and has created two websites for them, including, the # 1 ranked website on the nursing profession in the nation. She consults on websites for several non-profits, and is often requested as a speaker at national conventions for organizations that wish to integrate the internet into their marketing strategies, such as the New York Hospital Association and the Association of Academic Health Centers. She has presented at the South by Southwest Annual Interactive Conference.

Shawn Hazen
Passionate about design, Shawn founded Hazen Creative to offer his unique perspective to a broad range of clients after working for companies such as MetaDesign, Chronicle Books, Dwell Magazine, Apple Computer, and Remedy. In case it isn’t obvious, Shawn is my husband. His talents pick up where mine leave off—he frequently contributes graphic design and logos to my projects.

Shawn’s work has been featured in Communication Arts, Print, How, and I.D. magazines. He has also received recognition from the National Magazine Awards, the Western Art Directors Club, the Ozzie Awards, the Society of Publication Designers, the Type Director’s Club, the One Show, and the American Center for Design. In addition, he has been featured in the following books: LogoLounge 3, LogoLounge 4, LogoLounge 5, LogoLounge 6, LogoLounge Master Series, Art for Obama, Magazine Designs That Work, Powerful Page Design, Website Graphics Now, Cool Sites, and Graphis Web Design Now.

VIIVX Group is our go-to for social media work. A creative agency dedicated to sharing the unique offerings of their clients, they create honest content that inspires conversation. They work with an “always on” approach, to engage their clients’ audiences and remain connected to the people that interact with their brands. Current clients include award-winning restaurants Mott St, Ruxbin and NAHA.

Marina Samovsky
Marina brings a lifetime of experience to her passion for photography. She worked for 15 years as a photojournalist, and now works directly with individuals and companies for various photography projects.

Nicole Smiley
Nicole is a designer located in Seattle, WA. She has a BFA in Graphic Design, a minor in illustration and 4 years of agency and freelance experience. She specializes in brand development, logo design, printed collateral, publications, illustration, project management, and have even copywriting. Past clients include: Baxter Heathcare Corporation, Microsoft Technology Centers, Time Warner Cable, IMC Financial Markets, and the Executives’ Club of Chicago.

Kay Smoljak
Kay Smoljak is an email marketing specialist. Originally from Australia, she co-founded award-winning web development agency Clever Starfish before moving to Berlin, Germany to start Zingry, a new venture focused on email. Unlike 99% of the population, she enjoys making sure that your email campaigns look great in all 7,426 different versions of Outlook.