I am *beyond* thrilled to announce the ecommerce launch of ashandames.com. Although I didn’t design the site (that was NY’s King & Partners, who has designed sites for Victoria Beckham, Mario Testino and Phillip Lim), I did (with my team) design the lookbook, invites, business cards, misc. other collateral and handle site production. I even wrote some of the copy. Beyoncé was snapped wearing some of their pieces, which should tell you everything you need to know about how I feel about this company and brand. Such a joy to work with inspiring women like founders Trisha and Amy!

Designing for mobile devices is becoming a really big part of what I do these days. Here is the mobile version of the reformingindy.com site I built a few years ago that just launched.

Clients of this Indianapolis-based Pilates and fitness studio can book classes, check the schedule, and view the site all in a mobile-friendly format. Best part is that the design is still evocative of the desktop version, just optimized for mobile.

I am a speaker at the Chicago Writer’s Conference at 3pm on Saturday, October 25. Click here to access my PowerPoint presentation as a PDF. Please feel free to reach out with any questions!

I redesigned the site for landmark Chicago restaurant, Russian Tea Time, two years ago. They recently launched their own line of tea (which was already popular in the restaurant), so we modified their site to support ecommerce to sell nationwide. My husband designed the tins and shot them–I took care of the site integration.

For years, Atlanta’s Studio Lotus has wanted to do a blog curated by their Pilates staff to help add another dimension to their studio and provide useful information for clients to take with them outside the studio. Today, we finally launched their blog, including instructor interviews, video tips, and Facebook/Instagram integration. I look forward to watching this blog grow!

The site I designed for Falconer Elementary–a technology magnet school in Chicago–launched last week. We started by streamlining the homepage–balancing out a photographic slider with an interactive calendar, news and announcements, and clear navigation. We integrated Google Translate into the footer so the site can easily be translated into five different languages to meet the diverse demographic.

We aimed to make the site a useful tool for parents, students and teachers, pulling out resources in the navigation for each group. To improve communication between the school and its families, we integrated social media and brought in email newsletters.

If Not Now Creative is a new creative marketing agency headed by Paul Kuzma, a Chicago creative with more than 20 years experience with some of the city’s largest advertising and marketing firms.

For this project, Shawn designed the logo and I built the site. The current site is the first step of the agency’s Web launch, with a portfolio and case studies to come.

The site I designed for Evanston-based Northshore Fireplace launched this week. This was a very unique project in that the site is built upon the WooCommerce platform, but given the size and price of many of their pieces, they chose to enable a “Request a Quote” feature instead of “Buy Now” as the initial engagement.

The site shows off the breadth of their products and services, including custom fireplace design, installation, and even an gallery section that shows fireplaces in existing homes for inspiration.

Admissions Essay Boot Camp is a new book from Ashley Wellington focusing on how to help high school students write a better college admissions essay. The site had to appeal to both kids (fun and modern with integrated social media) and their parents (practical, useful, to-the-point). I rarely meet an online quiz I don’t like, so it was fun to make one to help promote the book. (I’m a “Dabbler”.)