All posts by Kyrstin Hensley

Lulylash

Luly Fatmarani is one of the most in-demand estheticians in the competitive Los Angeles beauty scene. I recently helped Luly launch the site for her new Santa Monica salon, Lulylashbeauty. We used lush, bold imagery to evoke the salon’s high-end services, integrated with the brand’s bold color palette. We built the site in WordPress, and integrated Vagaro for booking and payments. Check it out at the following link: https://lulylashbeauty.com/

Lulylash website

Wednesday Supper

Calling all San Franciscans! Wednesday Supper is now live, delivering one-pot meals with locally-sourced, seasonal ingredients. Founder Nicole Avril is a professionally trained chef, and her rotating menu is to die for (Agnolotti de Plin in Brodo! Chile Verde! Minestrone with Summer Squash and Ditilini!) We built the site in Shopify, making it easy to swap out weekly options and integrate with Mailchimp. One of the biggest challenges was restricting online orders to a specified delivery zone and managing inventory for subscription-based orders and individual orders. I’m thrilled with how it turned out! (But bummed I’m not in delivery range.) Click to visit! https://www.wednesdaysupper.com/

Wednesday Supper website

ASH + AMES

Another recent Shopify launch was the redesign of ASH + AMES. The company shifted its focus from trunk-show and ambassador-driven sales to direct-to-consumer. We created a site with bold product photography contrasted with a minimalist site design faithful to the branding. I love how easy Shopify makes it for customers to purchase online, offering a variety of options. For Black Friday, everything on the site is 30% off (calculated at checkout), so there’s no better time to grab that unique piece.

ASH + AMES website

ReplicaHQ

Replica is a Kansas City-based company that helps public agencies, land developers and communities synthesize data for urban planning. They needed the site to reflect their significant growth and demonstrate their services in a clear way. We migrated their existing site from Squarespace into a WordPress install. In terms of design, we leaned into their colorful data-driven maps and bold photography of bustling city scenes. This set the perfect backdrop for the copy.

Parallax scrolling adds visual interest and to help parse the content in a digestible way. Video is another tool we used to help tell their story. To help gain and track leads, we created attractive landing pages and calls to action so potential clients could easily request a demo and learn more. The contact points are integrated with Salesforce for follow-up.

Misha Zadeh

Misha Zadeh Graham is a Seattle-based designer who has produced an incredible collection of vibrant designs for paper, home, and textiles. We built her redesigned site in Shopify, importing all the products from her Etsy store (and adding many new items). In terms of site design, we let the color and product photography tell the story of her growing brand. Check out her site here: https://mishazadeh.com/.

Misha Zadeh website

Dr. Mark Chien

Dr. Mark Chien is a Chicago-based physician who had worked for years as part of a team in a traditional medical practice. He decided to switch his focus to a concierge model of care, allowing him to better meet the needs of patients. We created this new site to reflect that personal touch and effectively market these services to existing and potential patients.
The site was built in Squarespace platform. In terms of design, we used upbeat photos of active Chicagoans to focus on the health benefits of regular care. The logo uses a limited palette of blue, white and gray, which is echoed in the design. The copy gets straight and to the point to make it easy to browse on both desktop and mobile devices.

Mark Chien MD website

Austin Osteopathic

Dr. Saskia Lytle-Viera recently moved her medical practice from Napa, California to Austin, Texas. For the launch of Austin Osteopathic, she wanted a fresh, bright, inviting site design. Rather than focusing on the aches and pains which might bring her patients to her, she wanted to instead include positive images of the vitality and healing a healthy lifestyle and osteopathic treatment could offer. In addition to information about services, treatment and insurance, Saskia detailed her own personal values and explained the osteopathic approach. Check out the site here! https://www.austinosteopathic.com/

Austin Osteopathic Medicine website

Running is a Kind of Dreaming

Announcing a new site launch for the upcoming memoir Running is a Kind of Dreaming from HarperOneBooks. J.M. Thompson chronicles his personal battle with depression and drug addiction—and how running helped save his life. We used powerful imagery from the book cover to bring the site to life, while highlighting the significant praise that the book has already received. There’s an opportunity to pre-order from a variety of online booksellers, along with detailed information about the book and author. Check it out here: https://runningisakindofdreaming.com/

Running is a Kind of Dreaming website

First Due Movers

First Due Movers is a concierge moving service in the Seattle area. Founded by veteran firefighters, the company is rooted in the core values of fire service: trust, honesty, and attention to detail. With the redesign of this site, we wanted to show off the qualities that make this business stand out, while highlighting their impressive Google customer ratings (4.9/5). We broke down the different service offerings step-by-step so customers knew the process and included separate descriptions for each individual service. We included a variety of calls to action on the site to capture leads and optimized the site for indexing.
Check it out at: www.firstduemovers.com

First Due Movers website