Just launched the redesign for the Abbracci Group, a boutique consulting group for businesses of all sizes. With a new book coming out shortly, they wanted an fresh look to support this launch, as well as promote their thriving business. The site promotes not only their core client work, but also their successful podcast, press, and award-winning book. We leaned into bold colors and engaging copy to hook users, while adding subtle animations to add interest. Loved working with this woman-owned business!
All posts by Kyrstin Hensley
Primal Woods
So happy to announce the redesign of Primal Woods, a site I first designed more than 10 years ago. A sustainable homestead farm located in Hartford, MI, Primal Woods includes a substantial property used for gardening, beekeeping, maple syruping, sawmill services, and more. There is even a rental property for those looking for a farm stay.
We used video to showcase the beautiful property, and orienting visitors to the guiding principles behind this business. Every year, the farm harvests and distills hundreds of bottles of maple syrup that is available for purchase. For this reason, we selected Shopify as the site platform to make ordering and fulfillment easier. (Farewell, WooCommerce!)
Imago Rehab
Very excited to announce the launch of the redesign for Imago Rehab, an innovative new business offering neurological and cardiovascular rehabilitation from the comfort of home. Launched out of Harvard University in 2021, Imago combines the power of virtual rehab with innovations in soft robotics and digital health. The site integrates information about their groundbreaking approach and patient success stories. Delighted as always to work with my brilliant friend and colleague Christopher Burns on this project.
Outlaw Dyno
Just finished a site for Outlaw Dyno, a dyno tuning facility for luxury and racing vehicles based in Victorville, California. (A service I didn’t even know existed as the owner of a beat-up Tiguan.) We made car service sexy with dynamic video, provocative photography, and cohesive branding. An online scheduling platform allows customers to easily book from anywhere.

Chloe Sherman
Chloe Sherman is a celebrated documentary photographer based in San Francisco. With the launch of her new book (Renegades: San Francisco, the 1990s), we revamped her existing Squarespace site, using an intentionally minimalist approach to frame her striking photography.

Mahogany CC
Candice Ramsey, LAMFT, MA, CPC, SPHR is a certified professional coach needing a site to accompany the launch her new practice. We balanced messaging about Candice’s services with a zen palette and stunning photography. An intake form allows Candice to gather potential client information before they initially meet. https://www.mahoganycc.com/

Youngblood Harris
Youngblood Harris is a private dog trainer based in Portland, Oregon. He wanted a hip, modern site that used bold color and (of course) plenty cute dog pics. We structured the site for maximum SEO performance, and made it easy for prospective clients to connect. https://www.trainingwithyoungblood.com/

Deborah L. Borman J.D., LCSW
Deborah L. Borman J.D., LCSW is a Chicago-based therapist, attorney, author and law professor. We created this site to accompany the launch of her professional practice as a counselor. Debbie requested a bold and bright color palette—and requested I integrate the mandala symbol as a motif. Warm and accessible, clients get to know Debbie through this site before they make the initial connection. https://www.dlblcsw.com/

Astraius
Very excited to announce the redesign of the site that I did for Astraius, a commercially operated horizontal launch company for satellites based in the UK. We integrated video, animation, and other dynamic effects to help this company tell their story in an engaging way. We also designed the site’s framework so it will continue to grow along with them. It’s exciting to see this company evolve—when we started working with them, they were in the preliminary stages of research and development. Now they are planning flight for next year. Check it out here! https://www.astraius.com/
Sosogu Ramen & Japanese BBQ
This site was a blast to design. Tobi Miller from Demand Brands Group came to us seeking an unconventional site for Sosogu, a ramen and Japanese BBQ restaurant in Redlands, CA. He wanted animations, horizontal parallax scrolling, and music. Of the final result, he said: “The site you created was sooo damn on-brand and exactly what I was imagining! You made that happen with very little input from me. The site is super fun, creative, and pleasing to the eye – and that’s 100% on point with our brand.” This one is definitely worth clicking through to see the bells and whistles.





