All posts by Kyrstin Hensley

Awkward Company Picnic

Another exciting site launch this month! Jerry Collins is a comedy writer with more than 20 years experience (working for SNL, Modern Family, Mr. Show and others). He recently launched Awkward Company Picnic, a new company that helps businesses weave comedy, connection and camaraderie into the workplace. We built the site in Squarespace and integrated cheeky social media posts, fun videos alongside practical information and endorsements from stars like Will Ferrell and Eric Stonestreet. Click below to check it out!

Finding Elevation

Lisa Thompson is a mountaineer who summitted the highest mountain on all seven continents and who is the second American woman to summit K2, largely considered the deadliest mountain in the world. Her book, Finding Elevation chronicles Thompson’s path from novice climber to world-class mountaineer. More than a climbing memoir, this book explores Lisa’s deeply personal examination of motivation and the human spirit, especially as a breast cancer survivor. Another book site created from Book Landing Pages (link to: ), I loved working with Lisa to promote this beautiful book.

Shannon Watts

I’m absolutely thrilled to announce the launch of the site I designed for one of my personal heroes, Shannon Watts. The Sandy Hook tragedy inspired Shannon to start a grassroots movement via Moms Demand Action for Gun Sense in America. Ten years later, and with more than 10 million supporters, this group has made an incredible impact on American gun legislation and public education on gun safety. With endorsements from Nancy Pelosi, Katie Couric, Mike Bloomberg and many others, the site showcases her accomplishments, collects her press mentions, and inspires action.

Dr. Sonya Bruton

Dr. Sonya Bruton is the CEO and President of CCI Health Services, a non-profit health system that services more than 78,000 in Maryland. Her book, Finding Your Way in the Nonprofit Sector debuted out this month, a guide to navigating the challenges of the social service sector. Through my Book Landing Pages service (link to: ), I created a site to promote this book, providing a peek inside, interactive quiz, and opportunity to buy online.


ALL IN CREATIVE is a Los Angeles-based creative agency, producing custom video content for companies like Universal, NBC, HBO, Peacock, and more. This female and minority-owned business was looking for a site that would showcase the breadth of their work, including: red carpet coverage, celebrity interviews, social media promotions and scripted content. We featured more than 60 different video clips in a clean, streamlined design, allowing visitors to focus on the content without distraction. This was such a fun one to put together! Click through—you’re certain to have seen some of the stars and shows they’ve worked with.

Tess Vigeland

A veteran of NPR’s Marketplace and Weekend All Things Considered, Tess Vigeland is an award-winning journalist, author and podcast host. In 2015, Tess embarked on a world tour of more than 20 countries over three years, where she honed her extraordinary photography skills.

Finding a way to amply represent Tess’ body of work was the biggest challenge when redesigning her site. We chose to move her site to Squarespace and created distinct landing pages to represent her vast experiences in audio production and share her photography. (Which are available for sale as prints!)

The end product is a dynamic site that will no doubt grow alongside Tess’ career. Love how this one turned out!

Sage Health Strategy

Another new site launch announcement! I’ve worked with Sage Health Strategy for many years—primarily as design support for their various clients in the healthcare industry. This was an opportunity to work directly with this incredible women-lead team to help them better promote themselves to existing and future clients. Before the site refresh, we updated the overall branding (logo and color palette), giving it a modern look. Next, we applied this new look to the site, while updating the copy to succinctly convey their work. For kicks, we integrated some animation and gradient videos. Check it out at the link below!

ETHS Foundation

Another new site launch! The ETHS Foundation supports Evanston’s public high school, raising significant funds to sponsor initiatives that help maintain the school’s status as one of the best public high schools in the country. This foundation helps fund innovative learning spaces, curriculum resources, scholarships, and student assistance.
We used the site’s design to turn the spotlight on the students and successful past enrichment projects. Fundraising is also a focus—the site makes it easy to donate and promotes the annual benefit event, WILD for ETHS. Click below to learn more.

Los Angeles Children’s Chorus

I’m SO thrilled to finally be able to share the site I built for incredibly talented folks at Los Angeles Children’s Chorus (LACC). This group is where (OMG!) Billie Eilish got her start and remains an active alumna. The site’s intro video shows a clip from Happier Than Ever: A Love Letter to Los Angeles where Billie and the LACC choir performed at the Hollywood Bowl, a show which was later released on Disney+. Just this year, the chorus won a Grammy for best choral performance for its work with the LA Philharmonic. As you’d expect, we pulled out all the stops for this site—animation, video, event management, donations, and more. Check it out yourself by clicking below!

Sara Paretsky

When I started my business 16 years ago (!!!), I was lucky to land best-selling author Sara Paretsky right out of the gate. Sara has published more than two dozen books over her prolific career, and is credited with transforming the mystery genre with her female private eye protagonist, V.I. Warshawski.
This week, I launched the fourth redesign of Sara’s site, showing off her impressive body of work. On the homepage, we used portraits of Sara from legendary photographer John Loengard. We complemented these with gritty, sepia-tinted street shots of Chicago, where her characters regularly inhabit.
Her entire catalog of books are available to browse, as is her blog, which addresses everything from politics to personal musings. I’m delighted how the site turned out and even happier to work with the amazing, inspiring Sara over these years.You can find the site here.