All posts by Kyrstin Hensley

Mighty Capital

Mighty Capital is a San Francisco-based early-stage venture capital firm. When they approached us for a redesign, they expressed that they wanted a minimalist aesthetic approach that helped potential partners quickly understand their mission, approach, and execution. We used a bold palette of limited colors and bold, direct text. The site shows off successful past partners, the firm’s strategy, and detailed history of the leadership team. Subtle animations add interest to the pages and linked information helps visitors quickly drill deeper into the content.

Moore Tax Law Group

Moore Tax Law Group is a woman-owned boutique tax controversy and tax litigation firm in Chicago, IL. The site was long overdue for a design update, which also proved to be an excellent opportunity to update the site content. We updated brand guidelines with new fonts and colors, using this to help breathe new life into the site. Using a bridge as a metaphor for the relationship of the lawyers and clients, we integrated video and photography from Chicago. We updated the site structure to make it easier to navigate and the partners rewrote copy to reflect changes in the site growth. We moved the site from a third party service to WordPress so it would be much easier for the team to keep updated.

Iona Monk

Iona Monk is a Vancouver-based therapist with more than 20 years experience. She wanted a site redesign that would clearly communicate her services and treatment philosophies in a visually compelling way, while making it easy to book a session. She also wanted a simple way to add blog posts to provide consistent advice for current and potential clients. To stay in her budget, we built her site in Squarespace. I’m so happy with how it turned out and just LOVED working with Iona! Check it out at the link below.

iona monk

Calcasieu Parish Medical Society

Calcasieu Parish Medical Society is a service organization of physicians dedicated to creating a community that is mutually beneficial to physicians and their patients, based in Louisiana. They needed a site to promote their ideals, recruit new members, and accept registrations. Built in WordPress, we set up a system for tracking registrations and making renewals seamless. Check it out at the link below!

Calcasieu Parish Medical Society

Quentin Hardy

Quentin Hardy is a veteran journalist, covering business, finance, and technology for the likes of The Wall Street Journal, The New York Times and Town & Country. He most recently served as the Head of Editorial for Google Cloud. Quentin asked me to help him create a site that showcased past work, and provided a home for new writing. In addition to the WordPress site, we integrated a Substack site where you can subscribe for regular missives on a variety of compelling topics. Follow the link below to learn more!

Quentin Hardy

Abbracci Group

Just launched the redesign for the Abbracci Group, a boutique consulting group for businesses of all sizes. With a new book coming out shortly, they wanted an fresh look to support this launch, as well as promote their thriving business. The site promotes not only their core client work, but also their successful podcast, press, and award-winning book. We leaned into bold colors and engaging copy to hook users, while adding subtle animations to add interest. Loved working with this woman-owned business!


Primal Woods

So happy to announce the redesign of Primal Woods, a site I first designed more than 10 years ago. A sustainable homestead farm located in Hartford, MI, Primal Woods includes a substantial property used for gardening, beekeeping, maple syruping, sawmill services, and more. There is even a rental property for those looking for a farm stay. 


We used video to showcase the beautiful property, and orienting visitors to the guiding principles behind this business. Every year, the farm harvests and distills hundreds of bottles of maple syrup that is available for purchase. For this reason, we selected Shopify as the site platform to make ordering and fulfillment easier. (Farewell, WooCommerce!)

Imago Rehab

Very excited to announce the launch of the redesign for Imago Rehab, an innovative new business offering neurological and cardiovascular rehabilitation from the comfort of home. Launched out of Harvard University in 2021, Imago combines the power of virtual rehab with innovations in soft robotics and digital health. The site integrates information about their groundbreaking approach and patient success stories. Delighted as always to work with my brilliant friend and colleague Christopher Burns on this project.