I worked with the Chicago-based team at SM Resources to create the site for Texas-based energy company, McCraw Propane. The site was designed to address the needs of both business and residential customers, and serve as an educational resource for propane use and safety.
The biggest challenge was taking a *lot* of information (the site is more than 70 pages) and making it easy to navigate for the various audiences this company serves. We used both keyword and category search as part of the navigation and integrated third-party systems to make managing customer accounts easy.










