I love this piece of fan mail I received from a woman who attended our BEA panel. (cut and pasted below)
The seminar on “What’s Working Now” at BookExpo last Wednesday was one of the most lively of the entire event. As we left my husband said, “Those three women could take over the world” and I was in complete agreement. Your knowledge and direct no nonsense delivery–combined with great humor–made you, Lori and Katherine an impressive trio.
Here’s the information for the panel I’ll be speaking on—What’s Working Now: Search Engine Optimization, Author Platforms & New Social Media— at BEA (with Lori Culwell, Brittany Geragotelis and Katherine Sears). We will be speaking from 1:00 – 1:50 May 29th in room 1E11. I hope to see some of my favorite book people at the show!
Written for BookPromotion.com: May 17, 2013
There’s no question: networking with readers and media via social media is an essential piece of modern self-promotion. But it is also time-consuming. Many clients tell me that they feel completely overwhelmed (and turned off) by the different platforms to master, the time involved, not to mention the sustained (and earnest) communication with total strangers.
When you break it down by platform, and make it a habit, the entire process is much more palatable. There are a lot of articles available with tips for how to grow your audience and following via social media. This article tells you how to keep them with your content.
Written for BookPromotion.com: May 10, 2013
Book publishing continues to find its way in a world increasingly addicted to screens. In a case of if you can’t beat ‘em, join ‘em, video trailers have become a crucial part of a book’s marketing strategy. Following are some exceptional book trailers found in different genres, and a look at what makes them stand out. Some of the following trailers were made on a budget, others slickly produced. All provide a look into the book in a changing world of promoting books.
Here’s the information for the panel I’ll be speaking on at BEA (with Lori Culwell, Brittany Geragotelis and Katherine Sears). I hope to see some of my favorite book people at the show!
Written for BookPromotion.com, May 3, 2013
It’s a tough pill for many writers to swallow—people don’t read the same way online that they do in print. Book authors usually favor long-form writing to short blocks of content. But if you write for the Web the same way you write for print, you may not be connecting with your audience. Studies find that readers scan pages for content rather than digesting large blocks of content. (There’s a reason it’s called “web browsing.”) As painful as it may be to rewrite copy for—let’s face it—a pretty lazy audience, with some knowledge about how information is consumed online and tips for crafting content, you can optimize your message for the Web. Continue reading How Users Read Online
People don’t read the same way online that they do in print. In this article for BookPromotion.com, I break down how users process content online. Then I offer some tips for modifying your writing for this audience.
Written for BookPromotion.com, April 29, 2013
Pretty much anyone involved in publishing—authors, marketing, publicity, sales— is going to be working with a designer at some point. Whether you’re talking book covers, promotional materials or Web sites, eventually words must assume a visual form.
When creatives from two different disciplines converge, there can often be a communication breakdown. I’m a designer who works frequently with authors. Allow me to help demystify this Venus vs. Mars relationship and help you get the best work from your designers—saving you time and money along the way. Continue reading How to Get Great Work from Your Designer
Pretty much anyone involved in publishing—authors, marketing, publicity, sales— is going to be working with a designer at some point. Whether you’re talking book covers, promotional materials or Web sites, eventually words must assume a visual form.
When creatives from two different disciplines converge, there can often be a communication breakdown. I’m a designer who works frequently with authors. Allow me to help demystify this Venus vs. Mars relationship and help you get the best work from your designers—saving you time and money along the way.
Written for BookPromotion.com, April 12, 2013
I’m often asked by my author clients if they should include email newsletters as part of their self-promotion strategy. The answer is always an emphatic yes—if done the right way. Below, I identify tips to help you choose the right platform, build your list, and send out emails that will engage your readers—and never annoy them. Continue reading Email Newsletter Tips for Authors
