A resume and cover letter just doesn’t cut it in the modern job market. Kerry Colburn wanted a modern site that would catch recruiter’s eyes, while showing off her vast experience. To keep within her budget, we built the site on Squarespace (saving money on programming). We broke up her work into easily digestible blocks, and highlighted interesting projects from previous employers. It was essential to use the site to showcase Kerry’s ebullient personality. Her punchy site copy was came alive within a vibrant color palette. Kerry said, “I am so happy with this whole process and the end result. Thank you for all your patience and collaboration along the way! You are a dream to work with and I really appreciate it.”
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Love, Amy
So happy to announce the redesign for Love, Amy, a dating coaching service from long-term client Amy Nobile. Amy and I started working together more than 15 years ago, and I’ve been fortunate to help her realize several creative ventures along the way. Featured in The New York Times, The Wall Street Journal, the Today Show (and more!) Amy helps her clients navigate the overwhelming world of modern dating and find real, lasting connections. We rebuilt Amy’s site in ShowIt, the design approach inspired by Amy’s trademark good vibes.
Mend Collaborative
Happy to announce our redesign of the site for Mend Collaborative, a nonprofit foundation focused on restorative justice for survivors of violence. Mend was founded by Rebecca Weiker, whose sister Wendy was a victim of murder and Miguel Quezada who was incarcerated for more than 20 years for crimes he committed as a youth. Often working directly with prison populations, this organization aims to create opportunities for healing and transformation through victim offender dialogues, survivor support, surrogate dialogues, and training.
Although we had a tight budget, we made the most of the assets we had, bringing together the content for a cohesive message. We detailed Mend’s different programs, integrated photos from events, and shared videos which detail the restorative justice process. I could not be more proud to work with Miguel and Rebecca on this important project.
Logue Social
Publishing is one area that has been somewhat slow to adapt to the power of social media. Logue Social assists authors with developing their personal brand, creating and curating content, and growing reader engagement across platform. As my client was just starting out, we needed to keep the budget on the low side. This was the first site that I built with Showit, using a prefab template. It was easy to pick up and the site came together quickly. Look forward to offering this platform as an option to clients in the future.
Shannon Watts
Thrilled to share the redesigned site for speaker, author, and organizer Shannon Watts. As Founder Emerita of Moms Demand Action for Gun Sense in America, she built the largest women’s volunteer organization in America. She’s been named one of Time Magazine’s 100 Most Influential People, a Forbes 50 over 50 Changemaker and a Glamour Woman of the Year.
As she pivoted from work as a full-time volunteer to writing and speaking about women’s issues, she needed her site to reflect this change. We created an aptly fiery logo to accompany her new Substack, Playing with Fire, and carried that look and feel to the new site. The site serves as a springboard for her new endeavors and an archive of past work. I truly couldn’t be happier to be working with such an inspiring woman. 🔥 🔥 🔥
DrawTogether
This project was SO much fun! During the COVID school closures, artist Wendy MacNaughton created DrawTogether as a free virtual art class for kids worldwide. Last week, Wendy introduced DrawTogether Classrooms, a free program for educators which offers a growing list of resources. After registering, educators have access to a secure portal featuring videos, podcasts, educator guides and more. This launch was also an opportunity to announce the new DrawTogether branding. Cannot express how much I love working with this creative, brilliant, and lovely team.
Fearless Cooking
A new site launch this week! 📣 Fearless Cooking is a cooking school and culinary store in Chicago’s Portage Park neighborhood. After COVID hit, owner Catherine Siebel pivoted all classes to virtual instruction and set up safe ways to shop. She’s introducing in-person classes and extended hours just in time for summer.
The original site was built in a mishmash of platforms, so we moved everything over to Shopify. Design-wise, we made the site’s look and feel much cleaner, bringing upcoming classes front and center and making the checkout process much more straightforward. If I still lived in Chicago, you better believe that my kids would be going to the cool summer camps they have coming up.
The Carter Group
Charlie Carter is a Seattle-based lawyer whose primary focus is advising startups. During his 25-year career, he has formed hundreds of companies, advised through financing, growth, and sale transactions. His business approach is guided primarily by his own personal values of truth, connection, renewal, empathy, commitment, and action. He’s found that when these values align with his clients, magic happens.
He decided this was the year to go out on his own and start his own business. We designed the site with beautiful imagery from the Pacific Northwest and kept the copy tight and concise with clear calls to action. Included are enthusiastic testimonials and links to current and former clients. Learn more about Charlie and his work here.
Taylor-Smartt
Taylor-Smartt is a Texas-based real estate and holding company with a diverse portfolio of businesses. Included is everything from McCraw Oil to the convenience store Kwikchek to Two Hot Mamas salsa. This site introduces each entity and demonstrates the values which bind the each company together. Check it out here.
Christina Loff
Christina Loff has done marketing work for some of the most interesting people (Snoop Dogg! DOLLY PARTON!!!) and innovative companies like Wikia, Minted, Chronicle Books, and Hello Lucky. The obvious next step was branching out on her own and founding a marketing and publicity business.
Christina wanted a brightly colorful site with punchy copy. The result is a compact site (built in Squarespace) that’s both minimal and bold at once. You quickly learn about Christina’s impressive capabilities and work, with a clear path to connection.