Zoom Eyeworks is a California based company that manufactures and distributes eyewear for brands including ICU, Dr. Dean Edell, ZoomSun, and Fisherman Eyewear. They needed a corporate site that highlighted the quality of their brands, along with promotional information like relevant press. Working together with Shawn, we designed and built a minimalist site where the product photography carried the design aesthetic.
Category Archives: new + notable
The City Coiffure site launch
Maria Martinez is a hairdresser who currently lives in Dublin, but who has worked all over the world. She cites her styling inspiration as coming not from the celebrity rags, but rather from urban style. This site serves as a virtual lookbook for hairstyle trends, as captured by Maria’s camera on the street. Maria’s incredible photography is paired with her narrative, which deconstructs each style.
Women’s Media Group site relaunch
Women’s Media Group is a Chicago-based group that promotes the public dialogue of women’s issues from a feminist perspective, via radio, film, recordings, social media and the Internet, as well as live production. The group needed an easy way to promote new shows and provide them through the site as podcasts. We used WordPress to build a site that allowed them to promote the vast breadth of their media and provide audio playback right in the site.
Designer Spotlight: Hyperakt
Brooklyn-based Hyperakt is a firm opposed to the notion that design is just about making something pretty. Here’s a profile I wrote for HOW on this design firm.
The Sacred Thread site launch
This site was designed to promote a new book which pubs in the fall from Crown Publishers. The Sacred Thread tells the story of a woman who became a mother through an Indian surrogate. The site was designed to not only promote the book, but become a resource to families seeking international surrogacy through resources and a blog.
Irving Park YMCA spinning classes
Admittedly, this is random. But if you find yourself in the Irving Park neighborhood at 6am on either Mondays or Wednesdays, you should totally take my spinning classes. I just became a certified instructor.
HOW Creativity Column on CBX
At branding firm CBX, they’re not just selling a logo, they’re selling a story. Talents gleaned from the dramatic arts (and even the martial arts!) help sharpen this staff ‘s presentation and branding skills. Here’s how they do it.
McEvoy Ranch Site Redesign
When its original site was designed, McEvoy Ranch just sold olive oil. Over the years, they expanded their business into a body care line, specailty foods, ranch tours, and merchandise. They needed a dynamic site that not only served as an efficient ecommerce portal for their retail arm, but promoted the ethics and spirit of this beautiful Petaluma, California-based company. Built on Adobe’s Business Catalyst platform, this site supports all aspects of this family-based business.
Giles and Associates Site Launch
Giles and Associates is a Chicago-based management consultancy specializing in the healthcare industry. Their existing site was designed more than five years ago—they needed a site that conveyed the sophistication of their firm and clientele. I set them up with a custom WordPress design that better evokes the nature of their business and helped them finesse their copy for optimal search engine optimization.
Small Group Guides Site Launch
Following the launch of News and Pews, HarperOne requested a small site for them that promotes their Small Group Guides. Since they had a small budget, they elected to use a prefab WordPress template, rather than creating one from scratch. I configured it to their specs, and they took on the task building it with their own information.