Category Archives: new + notable

Frances Goldin Literary Agency Redesign

From The Poisonwood Bible to Goodnight Moon, Frances Goldin Literary Agency has represented the authors of some of culture’s most iconic books. At the helm is uber agent Frances Goldin, who started the New York-based agency nearly 40 years ago. The redesigned site was designed to show off the breadth of the agency’s work, and inform and attract potential new clients. It was so exciting to work with such an established literary agency as they redesigned their site.

Frances Goldin Literary Agency

 

Feed Your People Site Launch

Last week, the site I designed for the lovely Leslie Jonath to promote the modern community cookbook Feed Your People officially launched. This upcoming book celebrates big-batch cooking: barbecues, rib roasts, clam bakes, seafood boils, fish fries, dumpling dinners, tamale wrapping get-togethers, and other community suppers.

On a deeper level, the book is about building and feeding community, and, fittingly, it will be co-authored by 18 Reasons–a beloved San Francisco-based organization that provides classes to low-income residents and hosts monthly community dinners. Consider supporting this exciting project on Kickstarter!

Feed Your People

ASH + AMES Brand Video Launch

I’ve been fortunate to work with ASH + AMES since its inception and witness it grow into the amazing company it is today. Today, the brand video launched. We updated the site to reflect the evolved mission and show off gorgeous new pieces. All points were integrated into an email and social media launch. I’m loving how it all came together.

Northshore Fireplace Mobile Site

Mobile-specific sites have evolved from being a nice add-on to a total non-negotiable. Longtime client Northshore Fireplace (via Symphony Systems) wanted a mobile version of their site that would help organize the hundreds of products on their site in an easily navigable way. Also essential was the ability to call, map, and contact them to be easy and persistent on each page. With the deployment of this mobile site, we streamlined the experience for these users while complementing the desktop site experience.

Northshore Fireplace

Simple Sabotage Site Launch

Got this one up just in time for the weekend. Simple Sabotage is a book that will ring true for anyone who works–or has worked–in an office. Last month, I shared the landing page I did for this book. The full-featured site launched today. It features an excellent book trailer (seriously watch it), the ability to share your own tales of sabotage, an industry survey and a lot more.

Simple Sabotage

 

McEvoy Ranch Site Refresh

I’ve been lucky call McEvoy Ranch a client for more than five years. It’s been thrilling to watch them grow (literally) in many ways as they’ve added new product lines (like wine) and expanded their existing offerings (like body care). We recently did a “design facelift,” updating the page templates with a new color palette, images, and fonts, but preserving the same template structure. The auxiliary email confirmations and newsletters were also updated, bringing everything together and updating the look of the entire site.

McEvoy Ranch

Simple Sabotage Landing Page

Another fast-and-dirty book landing page to accompany the release of galleys for Simple Sabotage. (Full site forthcoming!) This modern field manual provides tips for detecting and rooting out everyday behaviors that undermine the workplace. They might sound familiar:

– Insist on doing everything through channels
– Refer all matters to committees
– Bring up irrelevant issues as often as possible
– Be worried about the propriety of any decision
– Make speeches (talk as long and as frequently as possible)
– Haggle over precise wording of communication
– Bring up irrelevant issues as frequently as possible

Simple Sabotage

The Appetite Solution book site launch

Another diet book from HarperOne! Dr. Joseph Colella is an internationally recognized weight-loss expert and surgeon. In this book, he helps people who chronically struggle with their weight find ways to lose it for good. We included a rotating collection of endorsements, lots of places to buy the book online, an excerpt and video. The site launch was timed to align with his book launch date.

Appetite Solution