I’ve worked with the fine folks from Sage Health Strategy for years. So long that it was high time for a redesign.
Elyse Forkosh Cutler founded the firm in 2012 after working in the healthcare industry for years, and being regularly disappointed by the consultants she hired. This women-run business provides its clients with insight into how to improve their revenue, reputation, and relationships.
I’ve been working with author and journalist Pamela Druckerman for the past several years. I originally redesigned her site when her best-selling book, Bringing Up Bébé: One American Mother Discovers the Wisdom of French Parenting debuted.
To accompany the publication of her newest book, There Are No Grown-Ups: A Midlife Coming-Of-Age Story, Pamela was looking to redesign her site again. We went from a long, scrolling page with reviews and her opinion pieces for the New York Times to a very streamlined approach that let the book covers and illustrations pop, allowing her stellar writing stand out.
Check it out at: www.pameladruckerman.com!
When Karen Kolbe asked us to design a site for her psychotherapy practice, she was emphatic—no cheesy sunsets or meandering streams! She wanted imagery that was both meaningful and approachable. We found animal images that did just that. A turtle on its back (“I’m stuck”), a hamster on a wheel (“Going nowhere”), and rhinos locking horns (“Endless Battles”) helped illustrate concepts that potential clients might connect with in a friendly way.
With clean design, bold color, custom icons, and clever copy, you get a clear sense for Karen’s approach. We carefully optimized the site for search engines so she shows up in organic searches in her area.
Oh, how I love when Leslie Jonath from Connected Dots Media calls me with one of her creative-genius ideas! Foraged Art is an upcoming book she wrote about artistic projects using objects found in nature. There are no supplies to purchase to create these masterpieces–all you need is the outdoors and your imagination. The process itself is meditative, and will change the way you experience nature.
We designed this simple landing page to introduce the beauty of the book and make it easy to place a preorder. This landing page is the first in a new offering we are doing here at Hazen Creative for book landing pages. More on that soon!
The People’s Music School offers underserved Chicago students with an intensive education focused around music. This school came to me looking to redesign their existing site. They wanted to not only improve the design, but position it as a tool to educate Chicago families, connect with the local music community, and garner support through public engagement. We paired stunning black-and-white photography with vibrant color to bring the school and its mission to life online. Absolutely loved working with the team at this school.
I’ve worked with Amy Menken Nobile and Trisha Ashworth for nearly 10 years, and am thrilled to have built the site for their newest book. We worked together on their previous books exploring motherhood and marriage. Their newest book on reimagining midlife is right up my alley. Smart, funny, and wise, I highly recommend it to all my fellow sisters “of a certain age.” Join the conversation on We are Perennials.
Wildcat Golf Junior Academy is program for Chicago’s junior golfers founded by Northwestern University’s top coaches. I designed the original site five years ago, but it was time for a refresh. We used stunning new photography of the indoor and outdoor facilities to show the coaches and students in action and streamlined the look and feel to make the site experience more modern. Fully responsive, you can check the schedule or register from any device.
Share Our Spare recently went through a rebranding, courtesy of Chicago’s storied Adrienne Weiss Corporation. I used this gorgeously graphic new identity to refresh the existing site. I rewrote much of the site copy to further demonstrate Share Our Spare’s mission. The tone is friendly, inclusive, and fun, inviting groups and individuals to discover ways they can share their stuff, time, and money to benefit Chicago’s most needy families.
Another site launch! This one was a redesign of MomAngeles.com, a site for moms living in Los Angeles. The site includes a curated directory of businesses, upcoming events, reviews, and insider information on the best places for moms and kids to dine, shop, and play in and around LA.
Founder and CEO Laura Nix Gerson wanted a modern, clean (and significantly streamlined) look for her redesigned site. The primary challenge was that there was a ton of legacy content that needed to be reformatted updated for the new design. The secondary challenge was organizing this content in a way that was easily navigable.
I’m so happy how it all came together! And it really makes me want to visit Los Angeles.
I launched the redesigned site for comedian, actress, writer, and director Julia Sweeney. The site launch coincides with her upcoming stand-up series “Older and Wider” at The Second City (Chicago people, check it out!). Julia wanted a seriously streamlined approach to her new site—clean, modern, and easy to navigate. She will be blogging monthly with thoughts on everything from books to movies to politics. I absolutely love working with Julia!
