Category Archives: new + notable

Work with Leila

Leila Entezam is a Neuro-Emotional Performance Coach based in Southern California. She wished to launch a site in parallel with the launch of her book, The Heart of Peak Performance, Emotional Mastery for High-Performing Men. We built the site in Squarespace, using it to introduce Leila and her methodology, while circling back to the book at every opportunity. We also integrated a self-assessment tool which would allow visitors to help them identify traits that inspire success. Also included are a variety of videos of Leila detailing her approach.

GujuSis

This site launch is absolutely delicious. Nisha Panchal Patel is a Bay Area recipe creator and culinary instructor (whose previous job was as a tech engineer for two decades!). Nisha was inspired to develop recipes inspired by the Gujarati flavors her mother cooked, combined with the bounty of California produce. We used a vibrant color palette for this site design, combined with fun parallax scrolling and animations to add movement. You’ll find delicious recipes, information on upcoming cooking events, and other opportunities to connect with Nisha. Check it out here!

Carla K Sloan

Carla Kaufman Sloan is an Emmy-winning writer and TV producer whose personal journey of grief and healing has led her to a life of service as a non-profit founder and practicing medium. Mother to two sons, Carla lost her son Calder in a tragic accident in their home swimming pool due to faulty high-voltage wiring when he was just seven. Since then, Carla has dedicated her life to helping families process grief following the loss of a child, parent or sibling.

We designed her site to be hopeful and bright, with billowing clouds and bright colors. In addition to Carla’s story, we also show how to book a session with her, and past media mentions. I just loved working with Carla as she is an incredible person.

Catherine Morris

Catherine Morris is a Portland-based Marriage and Family Therapist. She came to me because she feared that her existing site was a bit (in her words) “long in the tooth.” We updated the site with a fresh, upbeat color palette and inspiring photography to give it a fresh look. Built in Squarespace, we cut the site copy way down so visitors would be able to navigate the site much more swiftly (especially on mobile). We were also careful to craft site copy that would index well with search engines to help visitors organically discover Catherine in Web searches.

I Am Maria

Very happy to announce the launch of the site for Maria Shriver‘s upcoming book, I Am Maria. This deeply personal book includes selected poems from Maria and her candid reflections on heartbreak and healing. Also included are details about her upcoming book tour, featuring friends like Ana Navarro, Anne Lamott, Hoda Kotb, Martha Beck and more. When you preorder through the site, you will receive an invite to an exclusive virtual event with Maria. Check it out here!

Leonard Orr

Leonard Orr has written for The Village Voice, The New York Times and other publications. For many years, he also worked as investment manager in New York City, which inspired him to write Entitlement, a novel about the shenanigans of an entitled rich family. and their Kirkus Reviews called “A knotted and frequently engaging tale of deception and family secrets.” Leonard wanted a site to promote the book in concert with its publication. We built the site in Squarespace to keep within his budget and included links to reviews, an excerpt and more. I love an efficient book page!

Autofocus

Autofocus is a brain-boosting beverage for thinkers, makers, and doers, and the design had to snap to attention. In this Shopify site, I went for a sleek, high-contrast look with bold type, dynamic product visuals, and scroll-triggered animations to match the energy of the brand.
The vibe? Minimal but punchy. Functional but stylish. Basically: clean design with a caffeine kick. ☕⚡ Proud to bring this one to life with a fast, responsive build and an ecomm flow that keeps things simple and smart.

Luly Events

Based in the historic Deco Building on Melrose, Luly Events specializes in creating unique monthly gatherings, private parties, and special events that combine luxury, culture and high-energy nightlife. To help promote this new business we built a site in WordPress to herald upcoming events, show off previous events, and share the general vibe of the space. We had super fun photography and a vibrant to work with for this one.

Fired Up

Thrilled to share the design for FiredupBook.com—a high-energy home for Fired Up, the upcoming book by Shannon Watts.

This project was all about informing readers about the book and inspiring preorders. We used bold typography, punchy colors, and a scroll experience that keeps users moving forward. From pre-order CTAs to press kits and testimonials, every element was crafted to support action, clarity, and impact.

Designing for books with a mission? 100% my jam.

Shannon Reskin

It was an honor to reimagine the digital home of Shannon Watts prior to her book launch. Shannon is the founder of Moms Demand Action, author, and force of nature in the world of activism.

From a design perspective, this project was focused on clarity and impact. We leaned into a modern, typographically driven layout—balancing strong, assertive headings with generous white space and clean, readable body copy. We went bold with the color palette. but reined it in with neutral grounding tones to support accessibility and contrast.

On the UX side, I streamlined site architecture to showcase her work, media, and books quickly—while keeping calls to action consistently visible, especially on mobile (where her audience is strongest). Performance optimization and accessibility were non-negotiables throughout the build.

Designing for someone who inspires change at scale meant the site needed to feel fearless, focused, and future-forward. Mission accomplished.