Christianity is the world’s largest religion—but often its design is lacking. Here are designers and firms who are reinventing the way design and marketing is used for the Christian audience. Continue reading Putting a Fresh Face on Faith: HOW Magazine, November 2007
Category Archives: writing
Album Art for the iPod Generation – HOW Magazine, June 2007
Beck reacquaints fans with the physical CD by arming them with stickers and a blank canvas, then challenging them to design the cover for his newest release. Continue reading Album Art for the iPod Generation – HOW Magazine, June 2007
Rock Your Web Site – HOW Magazine February 2006
Simply having a website is no longer enough. It must be a dynamic destination that acts as a bold advocate on behalf of your business. Here’s how to take your existing site and make it into the ultimate self-promotion tool. Continue reading Rock Your Web Site – HOW Magazine February 2006
Less Is More – HOW Magazine, February 2005
See how 37SIGNALS scrapped web-design work to develop software that retools how designers create — and redefines the way business is done. Continue reading Less Is More – HOW Magazine, February 2005
Web Design That Works: Excerpt
The launch of the Internet invoked an industry boom—pretty much anyone who considered himself an analyst was boldly predicting that the Web would squash brick-and-mortar retailers. If people didn’t have to leave home to do their shopping—if they were able to have absolutely anything they needed delivered to their home, how could traditional stores compete? Continue reading Web Design That Works: Excerpt
Design for Interaction: Introduction
“There are only two enterprises that refer to their customers as users and one of them is illegal.” Michael Hammer
It’s a given that Internet design is all about the user. What choice do Web designers have in a medium where lost links can warrant flaming emails from irate users and poor navigational structures result in lost sales, directly impacting the bottom line? Whether you view this warp-speed feedback process as a blessing or a curse, it means that Web sites are constantly evolving, trying out new approaches to stay competitive and respond to user needs. The Web is both flexible and fickle, and as the medium evolves and redefines itself, it will find new strategies to make users happy, and a few million ways to aggravate them along the way. Continue reading Design for Interaction: Introduction
Design for Interaction: Sample Chapter
If talk is cheap, email is a steal. Hastily-written email messages can be fired out to hundreds of people with the click of a button. Instead of spending time writing messages by hand or printing typed letters to paper, email allows users to send messages almost as quickly as they are composed. As a result, nearly anyone will tell you that most of the email we get is junk“from advertising messages that flood the emailboxes of anyone whose email address they can get their hands on to business correspondence dashed off, replete with misspellings, fragmented sentences, and incomplete thoughts to idle chit-chat and recycled jokes. Continue reading Design for Interaction: Sample Chapter