There’s no question: networking with readers and media via social media is an essential piece of modern self-promotion. But it is also time-consuming. Many clients tell me that they feel completely overwhelmed (and turned off) by the different platforms to master, the time involved, not to mention the sustained (and earnest) communication with total strangers.
When you break it down by platform, and make it a habit, the entire process is much more palatable. There are a lot of articles available with tips for how to grow your audience and following via social media. This article tells you how to keep them with your content.