When Karen Kolbe asked us to design a site for her psychotherapy practice, she was emphatic—no cheesy sunsets or meandering streams! She wanted imagery that was both meaningful and approachable. We found animal images that did just that. A turtle on its back (“I’m stuck”), a hamster on a wheel (“Going nowhere”), and rhinos locking horns (“Endless Battles”) helped illustrate concepts that potential clients might connect with in a friendly way.
With clean design, bold color, custom icons, and clever copy, you get a clear sense for Karen’s approach. We carefully optimized the site for search engines so she shows up in organic searches in her area.