Johnny Dodd is a staff writer for People Magazine who has traveled the world interviewing fascinating people, both famous and infamous. He needed a site and needed it quickly before he left for Sochi to cover the Olympics. We launched this site in a week in anticipation of both events (an Olympic feat itself). You can read more than 30 stories and read more about books he’s written on the site.
I used a raw wood background coupled with a typewriter font to contrast the difference between the experience of digital and analog. For the logo, I used a cool CSS trick that make it look like his name was being typed out. And we brought the Twitter front and center so he could issue dispatches from the road.