So happy to announce the rebrand and site redesign for the Chicago-based investment firm, HPA. Their work with emerging startups in a wide variety of industries have made them the leading early-stage investor in the Midwest. We started with logo rebrand and let that exercise set the tone for the site redesign. HPA wanted to focus on the founders, members and partners who define their community, so we restructured the site structure correspondingly. We balanced subtle animation with clean fonts and colors to keep the site friendly and easy to browse. Perhaps most importantly, we configured WordPress strategically to make the site a breeze to update, so we can keep the momentum of the relaunch going. Check it here!