I redesigned the site for my boys’ Chicago alma mater, Beaubien Elementary. School sites need to serve a variety of competing functions: easily sharing timely news and information, conveying a sense of the school culture and staff, segmenting content separately for teachers, parents and students, and providing a way for teachers to communicate directly with students.
We achieved this by rearranging the site structure, creating a primary and secondary content field with bold call-to-action buttons, integrating social media, and making sure the site played well on mobile. “Curb appeal” was also crucial. I enlisted my photographer pal Scott Anderson to shoot new photos, refreshed the logo (the bulldog looked a bit feral in previous iterations) and lightened up the entire color palette.
The school is still in the process of building the individual teacher pages, but that will be ready for the start of the new school year.